Perceptual Map Refers to

Multiple Choice

Perceptual map refers to

A) a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
B) a framework used to demonstrate the growth or decline of specific market segments within an organization.
C) a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand.
D) a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
E) a product differentiation table that allows a firm to identify specific product features and their corresponding market share.