FIGURE 9-4 -Figure 9-4 Above Shows the Market-Product Grid for a Wendy's

Multiple Choice

FIGURE 9-4
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The strategy to increase revenues that would be most likely to exploit marketing synergies and efficiencies is trying to reach

A) lunch customers.
B) between-meal snack customers.
C) dinner customers.
D) after-dinner snack customers.
E) dormitory customers.