When Procter & Gamble Introduced Crest Toothpaste, the First Fluoride

Multiple Choice

When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor.Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults.What is this marketing strategy called?

A) product sampling
B) product extrapolation
C) product differentiation
D) usage segmentation
E) psychographic segmentation