A Means of Displaying or Graphing in Two Dimensions, the Location

Multiple Choice

A means of displaying or graphing in two dimensions, the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand, is referred to as __________.

A) cross-tabulation
B) perceptual map
C) market-product grid
D) growth-share matrix
E) product differentiation table