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Determining the Size of Specific Markets Using a Market-Product Grid

Question 169

Multiple Choice

Determining the size of specific markets using a market-product grid is helpful in determining which target market segments to select and


A) how to implement the 80-20 rule.
B) which products to be sold into groups.
C) how to implement a harvesting strategy.
D) which product groupings to offer.
E) which products to reposition.

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