One Marketing Action That Can Be Taken to Sell a Single

Multiple Choice

One marketing action that can be taken to sell a single product or service to multiple market segments is

A) develop and produce another version of the product.
B) manufacture products that appeal to different markets.
C) develop separate promotional campaigns.
D) purchase another firm that has additional products that would appeal to multiple markets.
E) issue stock used for additional research and development for improved products.