Multiple Choice
Neilsen Claritas' PRIZM is used to classify every household into one of 66 demographical and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area, such as zip code.
A) psychographic
B) behaviorally
C) situational
D) socioeconomic
E) ethnographical
Correct Answer:
Verified
Correct Answer:
Verified
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