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FIGURE 9-5 -In the Apple Market-Product Grid Shown Above in Figure 9-5

Question 94

Multiple Choice

FIGURE 9-5 FIGURE 9-5 -In the Apple market-product grid shown above in Figure 9-5, for its PCs, the iMac is popular among all the segments Apple can target.This allows Apple to enjoy __________. A) segmentation synergies B) marketing synergies C) product synergies D) 80/20 rule E) usage rates
-In the Apple market-product grid shown above in Figure 9-5, for its PCs, the "iMac" is popular among all the segments Apple can target.This allows Apple to enjoy __________.


A) segmentation synergies
B) marketing synergies
C) product synergies
D) 80/20 rule
E) usage rates

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