Which of the Following Statements Regarding Market Segmentation Is Most

Multiple Choice

Which of the following statements regarding market segmentation is most accurate?

A) Even if a firm finds only one potential market segment, it should take advantage of the opportunity no matter what.
B) Market segmentation only works for large corporations because small businesses don't have a lot of money either for the process or the corresponding actions.
C) You should not try market segmentation unless you are willing to create or carry additional products.
D) If a business firm goes to the trouble and expense of segmenting its markets, it expects to reveal a way to increase sales, profits, and return investment.
E) Market segmentation strategies work less than 25% of the time, however, for the times it does work, the benefits more than compensate for previous failures.