Multiple Choice
Name Maker is an online company that sells high-end gift wrap printed with custom slogans.A customer can have gift wrap printed with the name of the person celebrating a birthday or the folks who are getting married.This made-to-order gift wrap is priced from $24.95 to $32.95 per 12-foot roll.This is an example of
A) family branding.
B) mass customization.
C) synergistic marketing.
D) market melding.
E) specialty customization.
Correct Answer:
Verified
Correct Answer:
Verified
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