Street & Smith Publishes the Same Baseball Magazine with Exactly

Multiple Choice

Street & Smith publishes the same baseball magazine with exactly the same stories but with 16 different covers to appeal to baseball fans in 16 different regions of the U.S.Four samples are shown in Figure 9-2 above.What is the market segmentation strategy?

A) psychographic segmentation
B) outlet-type segmentation
C) demographic segmentation
D) behavioral segmentation
E) geographic segmentation