Which of the Following Statements Regarding Market Segmentation Is Most

Multiple Choice

Which of the following statements regarding market segmentation is most accurate?

A) Secondary data is irrelevant in forming a market-product grid since you are deciding matters that are specific to your own firm.
B) In most segmentation situations, a single product does not fit into an exclusive market niche.It is important that when grouping products there is no overlap between cells.
C) It is important to limit information input from too many sources because it can confuse the issue.
D) Awareness of competition may be important in forming target markets but not in selecting target markets.
E) In market segmentation, taking action refers to marketing efforts, not in production changes.