When Ann Taylor, a Well-Known Retailer of Sophisticated Women's Clothing

Multiple Choice

When Ann Taylor, a well-known retailer of sophisticated women's clothing, started losing sales to its Loft outlets, featuring moderately priced casual clothes, they were dealing with the marketing phenomenon of __________.

A) amortization
B) product appropriation
C) profit pilferage
D) profit implosion
E) cannibalism