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    Marketing the Core Study Set 2
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    To Create a __________ Strategy, Nikeid
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To Create a __________ Strategy, Nikeid

Question 100

Question 100

Multiple Choice

To create a __________ strategy, nikeid.com allows customers to visit its Web site and design a sneaker to their own personal specifications.


A) product sampling
B) product extrapolation
C) mass customization
D) usage segmentation
E) psychographic segmentation

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