To Be Identified as a Market Segment, Its Members Must

Multiple Choice

To be identified as a market segment, its members must

A) represent a large share of the entire market and have critical buying power.
B) have common needs and respond similarly to market actions.
C) have different needs and have potential for future growth.
D) have different needs and respond similarly to market actions.
E) have potential for future growth and have potential for increased profit or return on investment.