Marketing Teams Must Be Vigilant for Ways to Improve the Analysis

Multiple Choice

Marketing teams must be vigilant for ways to improve the analysis and results - to learn lessons that might apply to future marketing research efforts.Evaluating the effectiveness of a marketing decision involves

A) asking prospective customers if they are likely to buy the product during some future time period.
B) requesting the firm's salespeople to estimate sales during a coming period.
C) determining if the marketing research and analysis used to develop the recommendations was effective.
D) collecting projections from all regional sales managers and making projections based on a region to region basis.
E) monitoring the marketplace to determine if action is necessary in the future.