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    Marketing the Core Study Set 2
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    Exam 8: Marketing Research: From Customer Insights to Actions
  5. Question
    Briefly Explain What a Product or Brand "Driver" Is
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Briefly Explain What a Product or Brand "Driver" Is

Question 222

Question 222

Essay

Briefly explain what a product or brand "driver" is.Give three examples.

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A product or brand "driver" is a factor ...

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