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Sources of External Information That Originate with the Sellers of Products

Question 245

Multiple Choice

Sources of external information that originate with the sellers of products and services, and including advertising, company Web sites, salespeople, and point-of-purchase displays in stores are referred to as


A) personal experiences.
B) Consumer Reports magazines.
C) consumer exploitation tactics.
D) data mining.
E) marketer-dominated sources.

Correct Answer:

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