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    Exam 5: Understanding Consumer Behavior
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    FIGURE 5-1 -Figure 5-1 Above Represents the Five Stages of the Purchase
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FIGURE 5-1 -Figure 5-1 Above Represents the Five Stages of the Purchase

Question 249

Question 249

Multiple Choice

FIGURE 5-1 FIGURE 5-1   -Figure 5-1 above represents the five stages of the purchase decision process.Cell  D  represents the A) problem recognition stage. B) purchase decision. C) postpurchase behavior. D) alternative evaluation. E) information search.
-Figure 5-1 above represents the five stages of the purchase decision process.Cell "D" represents the


A) problem recognition stage.
B) purchase decision.
C) postpurchase behavior.
D) alternative evaluation.
E) information search.

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