Multiple Choice
In the VALS system, practical consumers and deliberate information-seekers, who value durability and functionality in products over styling and newness are called
A) experiencers.
B) innovators.
C) achievers.
D) thinkers.
E) believers.
Correct Answer:

Verified
Correct Answer:
Verified
Q245: Sources of external information that originate with
Q246: The VALS groups, which are guided by
Q247: FIGURE 5-12 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 5-12
Q249: FIGURE 5-1 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 5-1
Q251: In the VALS system, consumers who place
Q252: In the VALS system, consumers who enjoy
Q253: Steve Walker was happy with his newly
Q254: Perceived risk is<br>A)an unmerited fear of being
Q255: Using the same brand name for different
Q369: BzzAgent researches a product or service before