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FIGURE 5-12 -When OMEGA Watches Use Spokespeople Like Cindy Crawford Shown in Crawford

Question 247

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FIGURE 5-12 FIGURE 5-12 -When OMEGA Watches use spokespeople like Cindy Crawford shown in Figure 5-12 above, it believes she is a(n) __________ who can influence the purchase decision of its target market. A) spokesperson B) champion C) opinion leader D) baby boomer E) caveat emptor
-When OMEGA Watches use spokespeople like Cindy Crawford shown in Figure 5-12 above, it believes she is a(n) __________ who can influence the purchase decision of its target market.


A) spokesperson
B) champion
C) opinion leader
D) baby boomer
E) caveat emptor

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