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When Purchasing a Computer, Factors the Consumer Considers Prior to Purchase

Question 42

Multiple Choice

When purchasing a computer, factors the consumer considers prior to purchase are called __________, which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.


A) hot buttons
B) informational alternatives
C) evaluative criteria
D) buying-decision choices
E) consumer attributes

Correct Answer:

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