Consumer Behavior Refers to

Multiple Choice

Consumer behavior refers to

A) the aspects of a consumer's decision-making processes that cannot be measured.
B) the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
C) the range of prices from lowest to highest that a consumer would be willing to pay for a given product or service.
D) the mental and social processes that is innate in a person from birth.
E) the learned behaviors in terms of the purchasing process passed down from one generation to the next.