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    Exam 5: Understanding Consumer Behavior
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    Two VALS Segments Stand Apart; One Represents the Group with the Highest
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Two VALS Segments Stand Apart; One Represents the Group with the Highest

Question 41

Question 41

Multiple Choice

Two VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the __________ and the __________.


A) thinkers; believers
B) strivers; survivors
C) achievers; strivers
D) innovators; survivors
E) experiencers; makers

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