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    Exam 5: Understanding Consumer Behavior
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    When a Response Elicited by One Stimulus Is Generated to Another
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When a Response Elicited by One Stimulus Is Generated to Another

Question 38

Question 38

Multiple Choice

When a response elicited by one stimulus is generated to another stimulus it is called a


A) selective comprehension.
B) selective retention.
C) stimulus generalization.
D) stimulus discrimination.
E) routine response behavior.

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