Multiple Choice
Rackspace US Inc.is a Web hosting company.That means that if you want to have a site on the Web, you could buy not only Internet space from them, but also technical support, and design services.When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time of the day or night," you know that Rackspace is most likely trying to do which of the following?
A) downgrade the competition
B) reduce new buyers' cognitive dissonance
C) increase new buyers' cognitive dissonance
D) produce a consideration set
E) evoke alternative evaluation
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Consumers spend little time and effort evaluating
Q3: A reference group to which a person
Q5: Beliefs refer to<br>A)a person's consistent behaviors or
Q6: If you hold a personal value of
Q7: In the VALS system, consumers who are
Q8: In the VALS system, consumers who have
Q9: Psychologists point out that an individual's needs
Q10: FIGURE 5-4 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 5-4
Q11: Brand loyalty refers to<br>A)a person's refusal to
Q116: The tendency to pay attention to messages