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    Marketing the Core Study Set 2
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    Exam 5: Understanding Consumer Behavior
  5. Question
    A Reference Group to Which a Person Actually Belongs Is
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A Reference Group to Which a Person Actually Belongs Is

Question 3

Question 3

Multiple Choice

A reference group to which a person actually belongs is referred to as a(n) __________ group.


A) primary reference
B) membership
C) aspiration
D) dissociative
E) integrated

Correct Answer:

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