Multiple Choice
Steve Walker was happy with his newly purchased laptop.It had all the features he wanted, including wireless capability and DVD, and the $1200 price tag was reasonable.As he was taking the computer out of the box, Walker noticed an advertisement in the local paper showing a similar computer system for only $1100.Suddenly, Walker began to doubt his purchase decision-maybe he hadn't gotten such a good deal.Walker was most likely experiencing
A) buyer's uncertainty.
B) cognitive dissonance.
C) selective discord.
D) product dissonance.
E) product discord.
Correct Answer:
Verified
Correct Answer:
Verified
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