Multiple Choice
In the VALS system, consumers who place importance on image - not as evidence of power or status, but as an expression of cultivated tastes, independence, and character are referred to as __________.
A) actualizers
B) innovators
C) achievers
D) thinkers
E) makers
Correct Answer:

Verified
Correct Answer:
Verified
Q246: The VALS groups, which are guided by
Q247: FIGURE 5-12 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 5-12
Q249: FIGURE 5-1 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 5-1
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Q252: In the VALS system, consumers who enjoy
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Q256: Each of the VALS segments exhibits unique
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