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    Exam 5: Understanding Consumer Behavior
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    The Process of Seeing or Hearing Messages Without Being Aware
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The Process of Seeing or Hearing Messages Without Being Aware

Question 175

Question 175

Multiple Choice

The process of seeing or hearing messages without being aware of them is referred to as


A) selective retention.
B) subliminal perception.
C) selective perception.
D) selective attention.
E) indifference.

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