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  3. Study Set
    Marketing the Core Study Set 2
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    Exam 5: Understanding Consumer Behavior
  5. Question
    In the VALS System, Consumers Who Are Motivated by __________
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In the VALS System, Consumers Who Are Motivated by __________

Question 163

Question 163

Multiple Choice

In the VALS system, consumers who are motivated by __________ desire social or physical activity, variety, and risk.


A) ideals
B) achievement
C) self-expression
D) rewards
E) success

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