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A Consumer's Purchases Are Often Influenced by the Views, Opinions

Question 164

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behavior of others.Two important aspects of personal influence are


A) lifestyle and motivation.
B) personality and lifestyle.
C) opinion leadership and word-of-mouth activity.
D) word-of-mouth activity and psychographics.
E) psychographics and demographics.

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