Opinion Leaders Refer to

Multiple Choice

Opinion leaders refer to

A) those individuals within an organization who have the deciding vote when there is a decision-making impasse.
B) manufacturers, usually those that have the highest market share in the industry, who set prices based solely on hegemony.
C) individuals who exert direct or indirect social influence over others.
D) groups of buyers who through the size of their purchases affect where marketing dollars will be spent.
E) groups of buyers who through the size of their purchases affect how quickly a product will travel through its lifecycle.