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In 2008, Kodak's Ink-Jet Printer Could Be Considered a Question

Question 6

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In 2008, Kodak's ink-jet printer could be considered a question mark because the market dramatically changed as consumers shifted from single-purpose to multi-function machines designed to print photos, make copies, scan images, and send faxes.Today Kodak now offers only multi-function ones.If Kodak can double or triple unit sales soon, this SBU star could become a _________, if online printing and sharing steal market share, the SBU could become a _________.


A) cash cow; star
B) cash cow; dog
C) star; dog
D) star; problem child
E) in either scenario, the inkjet printer will remain a question mark.

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