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A Marketing Strategy Is the Means by Which a Marketing

Question 5

Multiple Choice

A marketing strategy is the means by which a marketing goal is to be achieved.Two factors that usually characterize a marketing strategy are


A) specific goals and organizational objectives.
B) a detailed marketing plan and marketing budget.
C) marketing strategies and marketing tactics.
D) a specified target market and a marketing program to reach it.
E) marketing programs and deviation control.

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