Multiple Choice
On the northern tip of Goose Island in the Chicago River sits the William Wrigley Jr.Company's Global Innovation Center.Here Wrigley can create new products-a joint effort by some 250 full-time food scientists, researchers, and marketers.The people who work in this center are most likely members of
A) innovation teams.
B) a business consortium.
C) multiple strategic directional teams.
D) strategic implementation teams.
E) cross-functional teams.
Correct Answer:

Verified
Correct Answer:
Verified
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