Procter and Gamble Co

Multiple Choice

Procter and Gamble Co.manufactures consumer products such as Crest toothpaste and the Swiffer mop.But P & G does not see itself as a toothpaste or a mop company.Instead it sees itself as an innovative company with the goal of solving consumer problems.P & G most likely grew its market share in 70% of its businesses because

A) it coincided with a consumer trend where people were becoming more home oriented.
B) it invented new products to provide value to the customers it serves.
C) it increased advertising for tried and true products.
D) it capitalized on the fact that everyone liked Crest toothpaste.
E) of the natural product life cycle when the cycle was at its peak.