Market Segmentation Refers to

Multiple Choice

Market segmentation refers to

A) identifying small groups of customers with dissimilar needs but grouping them together through a single advertising campaign.
B) aggregating prospective buyers into groups and selecting only those whose needs cannot be met by competitors' products.
C) aggregating prospective buyers into groups or segments that have common needs and will respond similarly to a marketing action.
D) aggregating different products into more reasonable product groupings to better serve consumers' needs.
E) differentiating products within a product line by unique criteria to attract the greatest number of potential customers.