What Are the Steps Involved in the Planning Phase of the Strategic

Multiple Choice

What are the steps involved in the planning phase of the strategic marketing process?

A) situation (SWOT) analysis; market-product focus and goal setting; and marketing program development
B) planning; implementation; and control
C) set market and product goals; select target markets; find points of difference; and position the product
D) identify industry trends; analyze competitors; and assess own company
E) identify where we have been; where we are headed; and where we are now