Utility Refers to

Multiple Choice

Utility refers to

A) the benefits or customer value received by users of the product.
B) the adaptability of a marketing program to adjust to changes from environmental forces.
C) the number of alternative uses or benefits that can be provided by a single product or service.
D) the fixed costs associated with the production of a single unit of a product within a product line.
E) the variable costs associated with the production of a single unit of a product within a product line.