In Marketing Research, the Term Sampling Refers to

Multiple Choice

In marketing research, the term sampling refers to

A) testing the effectiveness of a marketing alternative in a supervised setting.
B) the collection of various secondary data through electronic or mechanical means.
C) allowing a subject to experience firsthand a new or updated product or service.
D) selecting representative elements from a population and treating their answers as typical of all those in whom they are interested.
E) testing members from all ages, both genders, and different levels of income and education to guarantee reliable information.