In the VALS Framework,consumers Motivated by Ideals Are Guided by Knowledge

Multiple Choice

In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two Ideals-motivated groups,known as __________,have fewer resources and are conservative,conventional people with concrete beliefs based on traditional,established codes such as family,religion,community,and the nation.

A) Experiencers
B) Believers
C) Makers
D) Achievers
E) Thinkers