Multiple Choice
Because Sony has so many different product offerings in various electronics categories, management has found that it is helpful to use brands to keep track of products in each category, Thus, they have different brand names for their televisions, DVD players, and portable music players.This is an example of the _______ role the brand plays for the brand sponsor.
A) Benchmarking
B) Education
C) Protection
D) Invigoration
E) Categorization
Correct Answer:
Verified
Correct Answer:
Verified
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