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    Exam 11: The Product Experience: Building the Brand
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    Define the Term Brand and Explain What Makes Up a Brand.Why
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Define the Term Brand and Explain What Makes Up a Brand.Why

Question 20

Question 20

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Define the term brand and explain what makes up a brand.Why is it an important part of a successful offering and what are the boundaries of branding?

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A brand, as defined by the A...

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