Over the Years Athena Footwear Had Developed a Reputation as a High

Multiple Choice

Over the years Athena Footwear had developed a reputation as a high quality brand of shoes at a moderate premium price point.Recently it decided to introduce a low-price line of shoes, however, the new line suffered from poor performance and durability, and if the shoes in the new line got wet, the colors would bleed.Because of these problems, the sales of new line were poor and the value of Athena Footwear's brand dropped significantly.This is an example of the ______ limitation of branding.

A) Lack of meaningful differences among products
B) Failure to persuade the customer
C) Failure to over come poorly designed products
D) Failure to protect the brand
E) Lack of brand worthy communications