Multiple Choice
The Symbian operating system came about from the co-branding effort of Nokia, Ericsson, Sony, Panasonic, Siemens, and Samsung.They license Symbian to a number of wireless manufacturers including LG and Fujitsu.This is an example of a _____ type of co-branding relationship.
A) Co-location
B) Multiple company venture
C) Joint venture
D) Internal brand combination
E) Merger
Correct Answer:

Verified
Correct Answer:
Verified
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