Usage Patterns Are Another Way to Divide Up the Market

Multiple Choice

Usage patterns are another way to divide up the market.What causes you to take your significant other out for that special dinner? Or, what makes you break down and rent a tuxedo for a formal event? This form of usage is called using ________ as a reason to buy.

A) Time of year.
B) Graduation.
C) Occasions.
D) Experiences.
E) None of the above.