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  3. Study Set
    Marketing Management Study Set 5
  4. Exam
    Exam 9: Segmentation, Target Marketing, and Positioning
  5. Question
    Companies Often Try to Draw the Attributes Necessary to Position
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Companies Often Try to Draw the Attributes Necessary to Position

Question 2

Question 2

Multiple Choice

Companies often try to draw the attributes necessary to position a firm.The process of drawing two attributes at a time to visualize the market is called ________.


A) Virtual mapping.
B) Perception training.
C) Monolithic mapping.
D) Perceptual mapping.
E) None of the above.

Correct Answer:

verifed

Verified

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