Question 1

Andrew wants to fire a manager in the Dijon, France office of his company.He recently found out that French law makes it difficult to terminate employees.This would be identified in the _______ section of a global research report.

Accepted Answer

A)  Economic 
B)  Cultural, societal 
C)  Business environment 
D)  Political, legal 
E)  History and geography

Question 2

How has the Internet made it easy for catalog companies to enter international markets?

Accepted Answer

The answer of How has the Internet made it easy...

Question 3

The world's largest company in 2008 was _____________.

Accepted Answer

A)  Exxon Mobile 
B)  Wal-Mart 
C)  BP 
D)  Toyota 
E)  Royal Dutch Shell

Question 4

What are the three basic pricing strategies? Describe briefly.

Accepted Answer

The answer of What are the three basic pricing strategies?...

Question 5

Coca-Cola advertisements in Brazil may feature famous Brazilian soccer players and use the theme "Always Coca-Cola".Ads in Japan may use Japanese rock stars and the theme "Always Coca-Cola".This approach to advertising strategy is _____.

Accepted Answer

A)  Global marketing themes 
B)  Local advertising 
C)  Global marketing with local content 
D)  Basket of global advertising themes 
E)  Local market ad generation

Question 6

What are the four areas of marketing communication? Briefly describe them.

Accepted Answer

The answer of What are the four areas of marketing...

Question 7

A company can do business with an international company and still not engage in direct foreign marketing.

Accepted Answer

A) True 
 B)False

Question 8

The use of local distribution networks is identified in the channel strategy of ___________.

Accepted Answer

A)  Cost 
B)  Coverage 
C)  Character 
D)  Continuity 
E)  Control

Question 9

The Euro has been a strong currency compared to the U.S.dollar.A firm considering direct foreign investment would report these finding under the heading of _____.

Accepted Answer

A)  Timing 
B)  Legal issues 
C)  Transaction costs 
D)  Marketing communication barriers 
E)  Product differentiation

Question 10

Define and describe the three basic product options firms have for entering a market outside its home market.In other words, should the product be changed or not?

Accepted Answer

The answer of Define and describe the three basic product...

Question 11

A country whose economy transitions from agricultural to industrial and has skilled industries such as banking or technology-based industries is in the _______ stage of development.

Accepted Answer

A)  Traditional Society 
B)  Pre-conditions for take-off 
C)  Take-off 
D)  Maturity 
E)  High mass consumption

Question 12

Yum-O Premium Ice Cream has noticed high demand for its product category in Japan and wants to expand to that market.Why would licensing be a good market entry strategy?

Accepted Answer

The answer of Yum-O Premium Ice Cream has noticed high...

Question 13

ABC Inc.received an e-mail asking from a company in Jamaica asking to buy some of its products.ABC has shipped outside of the U.S.only three times in the past.ABC is engaged in ____________.

Accepted Answer

A)  Foreign marketing 
B)  International marketing 
C)  Global marketing 
D)  No direct foreign marketing 
E)  Global partnerships

Question 14

Cost is one of the major disadvantages in running a promotion campaign that includes sampling.Many countries restrict the use of couponing.A firm considering direct foreign investment would report these findings under the heading of _____.

Accepted Answer

A)  Timing 
B)  Legal issues 
C)  Transaction costs 
D)  Marketing communication barriers 
E)  Product differentiation

Question 15

The task of handling crises and giving the company's perspective to news organizations belongs in the ___________ element of marketing communications.

Accepted Answer

A)  Advertising 
B)  Personal selling 
C)  Promotion 
D)  Public relations 
E)  Direct marketing

Question 16

The organizational structure that best lends itself to close connections to local governments is __________.

Accepted Answer

A)  Targeted organization 
B)  Global product lines 
C)  Geographic regions 
D)  Hybrid 
E)  Multinationals

Question 17

A country that is primarily dependent on agriculture and has high illiteracy rates is in the _______ stage of development.

Accepted Answer