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    Exam 21: Implementing Interactive and Multi-Channel Marketing
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    Term Used When Someone Is Given the Option to Receive
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Term Used When Someone Is Given the Option to Receive

Question 264

Question 264

Multiple Choice

term used when someone is given the option to receive e-mail and advertising based on personal data supplied by the consumer is referred to as


A) consent-in.
B) choose-in.
C) agreement-in.
D) opt-in.
E) permission-in.

Correct Answer:

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